NEW YORK, Aug. 20, 2012 /PRNewswire/ ??The Business Marketing Association (BMA) will move together some of a many successful and provocative thinkers in selling during a Go and Grow informal discussion in New York City. With a thesis ?Transformations: Now Next,? a discussion is to be hold Sep 27, 2012, during The New York Academy of Sciences. It is partial of a array of 7 Go and Grow informal events being hold opposite a U.S., as good as in London and Beijing.
?Transformations: Now Next? will concentration on a profound, rapid-fire transformations that are impacting all facets of business selling ? with special significance on a expansion and interrelationship of technology, creativity and media in pushing business growth.
Ned Clausen, Executive Director of a New York Chapter of a Business Marketing Association of New York, said, ?B2B selling has been remade in ways roughly improbable even a few years ago. ?At ?Transformations: Now Next,? leaders and innovators will come together to share actionable insights that arm today?s B2B marketers to precedence elaborating best practices.?
The half-day discussion will cover 3 tracks: Technology Transformations: The New Age of Customer Engagement; Creativity Transformations: Renaissance or Retreat? and Media Transformations: Social-Mobile Inflection Point.?
An considerable choice of speakers and presenters from IBM, Google, General Electric, Motorola Solutions, LinkedIn, AKQA, SapientNitro, Bloomberg and some-more will showcase how they are assisting their organizations adjust to and advantage from these transformations.? Speakers to date include:
- Linda Boff, Global Executive Director, Digital Advertising Design, General Electric
- Eduardo Conrado, CMO, Motorola Solutions
- Rei Inamoto, Chief Creative Officer, AKQA
- Gary Koepke, VP Global Executive Creative Director, SapientNitro
- Oke Okaro, Global Head GM of Mobile and Connected Devices, Bloomberg
- John Patroulis, Chief Creative Officer, BBH
- Tim Reis, Head of Mobile Social Solutions, Americas, Google
- Dan Roth, Executive Editor, LinkedIn
- Katharyn White, Vice President, Marketing, IBM Global Business Services
2012 Communicator of a Year Award Presentation
With recipients representing world-class brands from Sprint and Vanguard to American Express and Verizon Wireless, a Communicator of a Year Award has been one of BMA-NYC?s many prestigious events for a half-century. In jubilee of a 50th Anniversary, a Communicator of a Year Award will cap a first-ever BMA Go and Grow conference.
The Wall Street Journal is a disdainful unite of a Communicator of a Year Award. Go and Grow Sponsors include: Avnet OnDemand, Bizo, CNBC, Google, LinkedIn, PR Newswire, Stein + Partners Brand Activation, UBM Electronics and Verizon.?
Full discussion sum can be found during a BMA-NYC website, www.marketing.org/bmanyc.
About a Business Marketing Association
Started in 1922, today?s Business Marketing Association (BMA) works to boost a importance, impact and value of selling in businesses worldwide. ?BMA is a usually veteran classification with an disdainful concentration on business-to-business selling and a pivotal drivers: Customer rendezvous and relationships, product and use innovation, value pricing, channels, online/offline marcom, and analytics. ?BMA?s members paint state-of-the art imagination in business-to-business selling and communications, and share best practices for a advantage of a tellurian business community. For some-more information about BMA, call 630-544-5054 or revisit www.marketing.org.
About BMA of New York City
The BMA of New York City is a internal section of a Business Marketing Association, whose goal is to offer a veteran growth needs of those concerned in a business-to-business selling continuum. The New York City section is committed to providing applicable and timely programming that serves a needs of a business selling professionals. Find out some-more about the history, the goals, educational opportunities and events during www.bmanyc.org
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