It might look like the bidding for Hulu is "heating up," just based on the number of possible acquirers. At the same time, it seems unlikely that whomever Hulu's parents sell to will do better than the $2 billion it was offered two years ago. With ever more uncertainty around Hulu's personnel and content, any buyer will face a number of challenges in making that money back.
Source: http://feedproxy.google.com/~r/Techcrunch/~3/IM-YCsLMgWY/
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